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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

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  Tanay Jaipuria , an architect of social media algorithms , broke down X’s algorithm after it open-sourced how it works in spring 2023.   For example, folks know my presence in the SEO and B2B marketing space, so I curate most of my topics to appeal to this audience. Here are some key takeaways.