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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

She talked about how critical lead magnets are in advertising. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. You may not know it, but Google indexes every tweet (which makes it a great tool for search engine optimization or SEO). How to say hello to us.

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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

So much emphasis has been placed on long-form content for SEO, links and so on – but the smart companies are realizing that an enormous guide isn’t always what their leads need. The generic eBook won’t drive conversion any more. Pawan Deshpande is the CEO of Curata. Focus shifting away from long-form content.

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