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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

She talked about how critical lead magnets are in advertising. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. And to do that, she recommends content curation. How to say hello to us. Make sure that it’s on-brand and provides real value to your audience.

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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

The generic eBook won’t drive conversion any more. Yes, it can be used to learn something (like how to open a durian fruit or improve your email subject lines), but you can also use it to grow or interact with an audience. The line between content creation and content curation will blur. Back to top. Scott Severson.

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