Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258

CSR Survey Consultant Loyalty 258

The Realtime Report

NOVEMBER 2, 2023

Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. However, while CSR and DEIB benefit brands and customers, they are not the same as multicultural and inclusive marketing.

Retail 178

Retail CSR Marketing Yahoo 178

Convince & Convert

MARCH 28, 2012

During my initial hold time I heard music, information about United Airlines, and sometimes-long periods of COMPLETE silence, making me wonder, “Have I been disconnected?”. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR. Leveraging the “On Hold” Experience.

CSR 129

CSR Airlines Loyalty Hashtag 129

Convince & Convert

MARCH 28, 2012

During my initial hold time I heard music, information about United Airlines, and sometimes-long periods of COMPLETE silence, making me wonder, “Have I been disconnected?”. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR. Leveraging the “On Hold” Experience.

CSR 128

CSR Airlines Loyalty Hashtag 128

Keyhole.co

NOVEMBER 27, 2023

Supporting social change initiatives There was a time when brands used to pass off doing the bare minimum in the name of CSR initiatives — purely for building a certain image. In today’s age of the internet and information, big brands no longer take such things for granted.

Curation 52

Curation Social Media Strategy Content 52

Rebekah Radice

DECEMBER 5, 2016

Why is it happening and how can you offer more information to reduce it? It works to increase customer loyalty with the understanding that it’s much easier and less expensive to maintain customers than find new ones. Think how you might massively increase customer loyalty. How are they engaging with you?

Trends 146

Trends Social Media Strategy CSR 146

Pixlee

OCTOBER 24, 2018

Not to mention, the Director of Social Media at Kimpton Hotels and Restaurants, Whitney Reynolds says “Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities…”. That’s why big brands like Under Armour and Kimpton Hotels do it.

Authentication 42

Authentication Brands CSR Hotels 42