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7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Takeaway : You don’t need to have made good on all your CSR efforts before you can start talking about them. It can impact your bottom line as well.

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Are You Missing Youtility’s Biggest Marketing Opportunity?

Convince & Convert

Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?).

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

The fact that the food is delicious didn’t hurt, either.) There are so many surveys out there pointing to the fact that consumers want to support brands that take a stand about issues they care about, and we’ve really experienced that firsthand.

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