Is Starbucks the Most Dangerous Competitor to Facebook? | E.
Convince & Convert
AUGUST 25, 2010
What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. Why would Starbucks need their own digital network? What’s Next (Potentially)?
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