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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

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Profiling your social customer

Jeff Esposito

Do you know what types of customers are connected to your company on social media? Know what types of leads or sales are coming into your business via social media. Break out the sentiment for each of these posts. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises? website visitors and sales leads) 3.