Crimson Hexagon Marketing Sentiment Study 
Waxing UnLyrical
NOVEMBER 18, 2010
Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?
Buzz Marketing for Technology
FEBRUARY 9, 2011
Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. Crimson Hexagon – Has one of the nicest dashboards I saw.
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