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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. Important notes on this taxonomy: This list is not exhaustive. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google. Ubervu was recently acquired by Hootsuite.