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Profiling your social customer

Jeff Esposito

Depending on your CRM system, you can tie individual customers back to social profiles. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. If tracking leads is one of your key performance indicators, a service like Bit.ly Wait, you’re still reading?

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

When it comes to alert systems, a high false alarm rate is much more acceptable than a high miss rate. It is inevitable that human coders, who have accuracy levels of about 80%, and computerised systems will diverge without automated sentiment filters that offer perspectives. These are available. stories, blog posts, etc.).