Remove Creative Commons Remove Mobile Remove Startup Remove Tumblr
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Free Culture and Attention as Currency

Waxing UnLyrical

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The only part of the process being short-circuited is the mobilization process. No, not really.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). This could happen on networks like LinkedIn, Twitter, Pinterest, Tumblr, Facebook, and whatever the kids are using these days. We’ll start with owned assets – they tend to be the simplest to discuss in this context.