The Complete Guide to YouTube Ads for Marketers
Hootsuite
JUNE 11, 2020
Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., The more you know about your audience, the better you can target them, and the higher your ROI. Source: Mint Mobile. Bumper ads.
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