CPI Feed Marketing Social Media Management 
agora pulse
OCTOBER 19, 2017
Most marketers know what KPIs are. And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Reach is a bit like the CPI (cost per impression) metric.
Hootsuite
JUNE 8, 2020
You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. If you saw this in your feed, you’d be unlikely to forget it, even if you tried very hard. Story ads appear in the “Discover” feed, with a cover photo and headline aimed to lure you in.
Expert insights. Personalized for you.
133 
Let's personalize your content