CPI Engagement Feed Social Media Management 
agora pulse
OCTOBER 19, 2017
Which Social Media KPIs Should I Measure? You can measure hundreds of different metrics on social media, but that being said, there are four main areas your social media KPIs should focus on: Reach. Engagement. Reach is a bit like the CPI (cost per impression) metric. Engagement.
Hootsuite
JUNE 8, 2020
Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website.
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