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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

OCTOBER 28, 2019

subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. STEP 2 : Check it often.

Metrics

Metrics Social Media CPM CPC

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper. Cost per click (CPC). See Conversion rate.

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19 Social Media Metrics That Really Matter—And How to Track Them

The Ultimate List of Social Media Definitions You Need to Know

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