19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Cost Per Thousand Impressions (CPM).
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