Buffer Social

MAY 1, 2017

One that increases brand awareness, drives engagement, and leads to sales all in one go? If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC). These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Hootsuite

MARCH 16, 2023

For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform? A potentially lower CPC rate A while back, a digital marketing company did a compare and contrast study between Bing Ads and Google Ads. Looking to attract people to your niche, highly-technical white paper writing company?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Webbiquity SMM

DECEMBER 1, 2015

Engaging current customers on social media is much more common that engaging prospects. But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. But YouTube, Google+ and LinkedIn drive the most engaged traffic.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Hootsuite

SEPTEMBER 17, 2020

Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-engagement (CPE). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. Download our white paper on audience research for free today.

Adwords 145

Adwords Google Campaign Cost 145

Sprout Social

MAY 10, 2023

Below are several key benefits of using Twitter for business: Increase brand awareness: Share engaging content and join trending conversations on the platform to amplify your brand’s visibility and reach. Your Twitter account is now set up and ready for you to start engaging with your audience.

Twitter 100

Twitter Hashtag Sentiment Trends 100