CPC Engagement Fashion Retail 
Hootsuite
JANUARY 10, 2022
This engaging new format receives 9 times more comments than regular Pins. These types of ads are perfectly suited for e-commerce brands, especially in fashion, home decor and beauty segments. Automatic bidding helped furniture retailer MADE.COM lower their CPC by 80% while increasing clicks by 400%. Optional voiceovers.
Webbiquity SMM
DECEMBER 1, 2015
Engaging current customers on social media is much more common that engaging prospects. But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. But YouTube, Google+ and LinkedIn drive the most engaged traffic.
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