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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). Facebook Applications are similar to widgets or snippets of code that can be embedded in any Facebook Fan page to make it more distinguished. There are 2 basic types of ads: Display ads and Social ads.

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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

The Results Here are the primary metrics that we’ll want to look at: CPM CTR CPC (Cost Per Link Click) Cost Per Landing Page View Cost Per Quality Visitor (2 Minutes + 70% Scroll) I included CPM because the cost to reach people can do crazy things if it’s drastically different between ad sets. What have you seen?

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