Social Media Marketing Guide: Facebook
Little Web Giants
NOVEMBER 4, 2014
There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. For example, if people who like coffee and energy drinks are targeted, people who like either coffee or energy drinks will be targeted, not just people who like both.
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