PPC: A Viable Alternative to Organic Traffic for Bloggers?
ProBlogger
DECEMBER 2, 2013
The main different between PPC and SEO is that you pay on a cost per click (CPC) or cost per mile (CPM) basis. Hundreds of thousands of websites use PPC, so it is definitely worth it in a lot of situations. Return on Investment (ROI). For the later example there is no ROI, because the blogs aren’t being monetized.
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