Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. But the web makes transaction costs across individuals and ad hoc groups of people so small as to be unimportant to many web-era businesses. Let’s not get lost in understnading the Process and risk forgetting the Product.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

JUNE 27, 2008

Meanwhile, they’ll have learned all sorts of things from their failures and made good connections in the process. People Over Process » Blog Archive » Working at Full Capacity says: April 19th, 2007 8:29pm. [.] Need Time to Reflect, Process, Catch Up « Random Mutterings says: April 25th, 2007 11:32am. [.]

Wiki 247

Wiki Web 2.0 RSS Products 247