How Size Matters in the Social Media ROI Debate
Convince & Convert
OCTOBER 12, 2010
CPC, eCPM, and CPS are your bread and butter. Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Your response should be simple.
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