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4 Tips for Increasing PPC Conversion Rates

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– The biggest challenge of PPC marketing is to maximize ROI – and as such it has developed into a science. Besides keyword targeting and ad copy, there are a number of additional factors that can be tweaked to increase PPC conversion rates: – 1. – Any other tips for increasing PPC conversion rates?

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Are Twitter Followers Better Than Facebook Fans?

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Some argue that Twitter followers have the highest conversion rate. US online marketers suggest that Twitter followers provide a better ROI than Facebook fans. While being mostly neutral to the performance of email campaigns, US online marketers ranked the ROI of opt-in email recipients higher than that of Facebook fans.

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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

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The ROI of PPC can be considerable, if you have enough cash freed up to invest. Your conversion rate will be low if you people visit your site and then leave it because it doesn’t look credible enough. And remember that you don’t want to spend any of your funds on a marketing campaign that may not have much ROI.

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