Remove Conversation Remove Mobile Remove ROI Remove Social Enterprise
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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Continue the conversation with Geoff! as spokes from the center.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

How do you measure the ROI of your big content initiatives? We look at the numbers of social shares, links, mentions and page views. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. Immediate conversion events.

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