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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

B2B 206
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Today, marketing your business for free may seem to be an unattainable process. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.)

Brands 139
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. I tell everyone who looks to me for advice that it is a never ending process which is why I continue to read blogs from the experts (YOU) and books and articles – some days overwhelmed but like you, its a passion!

Marketing 240