Mindjumpers

NOVEMBER 30, 2011

Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. A lot of people have been stating the importance of listening to conversations in social media. Listening is finding those conversations and analyzing them. Conversational words. Listening tool.

Data 239

Data Social Media CSR Nielsen 239

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Webbiquity SMM

AUGUST 9, 2010

Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy. average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Direct Marketing Observations

APRIL 26, 2010

This is a cultural shift, a systems shift, a shift in processes and approvals to a more distributed workforce. Amber Naslund , the Director of Community at Radian6 , understands organizational change is just as important as technical change is and knows how to get people there. This is much more than simply a messaging shift.

Social Media 173

Social Media Radian6 Apple Marketing 173

Social Media Marketing

APRIL 22, 2011

To see a really interesting conversation that Caleb Storkey had with a few influentials about this topic, check out his post. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business. How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Josh S Peters

NOVEMBER 23, 2009

Increase conversations about your brand, change the current online sentiment of your brand? If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. After you’ve found these people join their conversations.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Ari Herzog

SEPTEMBER 30, 2010

I hate being asked this question because I always feel self-conscious that my answer may not inspire the person asking the question to continue the conversation and may just be asking it like asking How are you? Headline : Director of Community at Radian6. while jogging past me on a street. Doug Haslam: Connect on LinkedIn.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Social Media Strategery

AUGUST 18, 2010

At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# It’s these types of processes that can help them “spread the word&# about who they are and what they do.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. I don’t think you have the life experiences to deal with the tough situations, the tough conversations that are going to happen.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

MARCH 25, 2010

If you have all of your passwords and such handy, the process should take about 5 minutes. Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). link] jaybaer Yes indeed. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Are there differences between B2B and B2C in social media? Up 50% over last year. Up 50% over last year.

Social Media 149

Social Media B2B Strategy Consultant 149

Buzz Marketing for Technology

MARCH 1, 2011

After 2 years of developing a strategy to deal with various types of social media conversations within Avaya we finally got the monitoring and routing of those conversations to be institutionalized within the firm. You can read about all of my findings in my post on Monitoring vs. Analytics [Infographic].

Radian6 215

Radian6 Data Analytics Applications 215

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Today, marketing your business for free may seem to be an unattainable process. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.)

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

AUGUST 18, 2010

link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. Its great to see this conversation so relevant active! Thanks for the kind words. Means a lot to me. Thanks, Jay!

Questions 161

Questions Social Media Consultant Education 161

Social Media Strategery

AUGUST 8, 2010

Believe in the transformative power of social media – it’s not about applying the same old processes to new tools. Best, Amber Naslund Radian6 [link] Alex Priest The kicker: “The point is that social media doesn’t fit nicely into just one job description.&# thanks for sharing! It's true. No college of cardinals?

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

FEBRUARY 23, 2012

For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Whereas even five to ten years ago, it was I need to talk to a sales rep to even open the conversation.

Social Media 118

Social Media Adwords B2B Training 118

Diva Marketing Blog

MARCH 25, 2011

If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. But even the most trusted, most effective agency relationships need to be strongly managed by the brand, with effective processes and procedures for acting as the brand "voice." Are you thinking.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist).

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

JULY 27, 2012

We are in the process right now at Convince & Convert of doing some company activation programs in social. In fact, I’m an adviser and an investor in a company that is going to start building some software to help that process of activating employees across an enterprise environment and having some measure of command and control.

Airlines 115

Airlines Sentiment Hotels ROI 115

Techipedia: Tamar Weinberg

MARCH 10, 2010

Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. I tell everyone who looks to me for advice that it is a never ending process which is why I continue to read blogs from the experts (YOU) and books and articles – some days overwhelmed but like you, its a passion!

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 16, 2010

However, Twitter’s announcement this week at SXSW that they are adding @anywhere – essentially Twitter’s answer to Facebook Connect – should make the follow/following process easier and more contextual. BTW, what ever happened with the FriendFeed acquisition?) Twitter has become so “cliquish&#. See you at 6 p.m.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Social media has dramatically altered the buying process as well as marketing practices. What is Social Media Optimization and Why Should I Care?

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 9, 2012

It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

JUNE 14, 2012

Interesting conversation that we had last week. You don’t need a full blown Radian6 installation to get started, just doing some listening. If we hadn’t had that, I don’t know if our decision would have been different, but it definitely would have been a different conversation. Jay’s Thought of the Week.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Buzz Marketing for Technology

JUNE 27, 2008

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Conversation. Learn from the conversation. Good conversations can be across many blogs with links to show the way. Brevity rules.

Social Media 280

Social Media Brands Technorati RSS 280