Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion.

Software 101

Software Marketing Analytics B2B 101

Firebelly

MARCH 5, 2010

The Current State of Social Search By Lisa Barone Social search can drive a lot of traffic for client who may not be ranking organically, but who will show up in social search. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Conversely, telemarketing and direct mail saw the biggest declines in spending. Paid Search Gaining Respect, But Not Enough by MediaPost Online Media Daily.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.”

Statistics 190

Statistics Research Social Media B2B 190