Adam Sherk

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29% of the Top 500 Google+ Pages are News and Content Sites

Adam Sherk

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. The Most Followed News and Content Sites on Google+.

News 161
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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. Travel 32%. I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Entertainment 52%.

Mobile 164
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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

Travel 30,622 1,457. Travel 49,431 1,586. Lifestyle content is the big winner but there are good opportunities for publishers in nearly any topical area. However links from Pinterest still have considerable indirect SEO value as users discover content through them which leads to links and social shares in other places.

Survey 166
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Why the News Business Isn't Profitable

Adam Sherk

When they’re already consuming content, it’s too late. Over 40% is spent with content. Accordingly, AOL has (once again) become an important venue for advertisers while also reaping the benefits of strong search rankings — after all, people are searching for all that commercial content. They don’t want to hear from you.

News 121
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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content.