Debbie Weil

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Context vs. Content: What Sells Your Book

Debbie Weil

That is key to understanding why context ( who , where , how , what , why ) has as much to do with the success or popularity of a new book as does the actual content of that book. Who recommended the book to you? That counts for a lot. You tend to trust recommendations from friends who are discerning and on top of what's new.

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Sweets and Tweets: Tony Hsieh Isn’t the Only One Delivering Customer Happiness

Debbie Weil

The familiar red AddThis button is now seen by over 1 billion Web users worldwide and is used by the White House, the Dalai Lama, the British Monarchy and millions of other websites to distribute and track digital content. He listens to mentions of AddThis on the major social networking platforms. Tuesday Dec. 7:00 - 8:00 PM.

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