Dave Fleet

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A Digital Lens on the U.S. Election

Dave Fleet

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Echo Chambers Prevail.

Analytics 305
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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Right now the content from the pages is pulled from Wikipedia (if available) and from your friends’ updates, so they’re often pretty bare but apparently Facebook plans to enable users to add content in the future. The social network launched roughly 6.5 million of these when they first launched.

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Trust (or Lack of it) and One-Way Social Media

Dave Fleet

The results show that one-way uses of social media actually marry two of the least-trusted sources of information – advertising and company sites (this is consistent with Forrester’s take on the strengths and weaknesses of different media ).

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50 Great Apps for Your iPad

Dave Fleet

NPR content, in magazine format. Social Networking. HelloTxt – Lets you update multiple social networks from one app. IM+ Lite – Integrates with multiple IM and social network tools. Foursquare – iPhone app for the popular location-based social network. Great interface.

iPad 321
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A Digital Lens on the U.S. Election

Dave Fleet

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ? Personal Social Media. Echo Chambers Prevail.

Analytics 150
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Reflections on the changing digital agency environment

Dave Fleet

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Low-cost content production is gaining traction.

Mobile 105