Direct Marketing Observations

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Content is under scrutiny? It’s about time.

Direct Marketing Observations

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. I look at the URL under each search result. I’m using Google search results as the prime example here. I get that.

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Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Good content takes time. Like it or not we are a search driven society.

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10 social links, posts and sites you might have missed

Direct Marketing Observations

1) Nevertheless, this post The New 2010 Social Media Data Flow, With Buzz is about content creation on multiple platforms and data flow, who see it, where do they see it and how to avoid duplication. 3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger.

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