Book Review Wednesday: Wikibrands: Reinventing your company in.
Akamai Marketing
MARCH 23, 2011
There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.
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