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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? How can we convince our clients that we’re good at social media?

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