Why You're the Key to Social Media Success
Convince & Convert
JUNE 22, 2010
If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Most B2B companies have fewer customers, so the opinions of each are magnified. Im Jay Baer.
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