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How to develop a content marketing plan

Sprout Social

Content marketing spans multiple departments. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. It doesn’t matter how big your company is, you will at some point use content to help market your product or services. Create content.

Content 109
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a content marketing tool? A content marketing tool is any tool that allows content teams to improve, simplify, or better manage their marketing work. This is your tool.

Tools 105