Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Social Sign On enables visitors to register to your website using their preferred credentials increasing the opportunity for contextual content, website engagement, and conversion] Value Statement Social Sign On offers a variety of benefits: Increase conversion rate as users use existing Social Network logins (in a few clicks) rather than filling out long registration pages. Registration pages go away …much to the approval of consumers. Expect more now. MORE >>

Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. An award-winning inventor of social technologies and customer services operations, Afshar is considered a pioneer in cloud computing, social collaboration, business intelligence and customer relationship management (CRM). He is an active participant in social media, author of the popular blog Managing By Walking Around , a frequent speaker at industry events, and a published author on multiple subjects. MORE >>

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Solution: As a Result, Social Media Management Systems are Emerging Like CMS and WMS for centralized website management, Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location –enabling the opportunity to build deeper relationships by being in more places at once. Can Social Media really be managed in this way??? MORE >>

More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. They don’t want to end up being trilobites and have become part of a larger system:  Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Not here, yet. MORE >>

Getting More Followers and Fans Unless you can tell me what the hell they’re going to do for you, how you’re going to mobilize them, and what you’re going to give back to them that makes it worth their while to grant you their attention and continue to give it, who cares? Content is King. Creating content is not what wins you the prize. Content is worth precisely ZERO until it’s being found, consumed, and then used to do something. The Quest for Universal Constants How many people do I need to manage social media? Not my usual fare. MORE >>