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| | SPIN SUCKS
SEPTEMBER 19, 2012 Learn How to Measure What Matters
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! You’re about to determine whether or not this is a webinar you just can’t miss. know I said to turn off anything with an on/off button, but I’ll allow you to use your computer for this step in the webinar. The Webinar. love numbers. Strategy.
| | SPIN SUCKS
NOVEMBER 8, 2011 Seven Tools for Your 2012 Marketing and Communication Plans
We’re going to include the one winning trend in our December webinar and you’ll win a free seat or two. Mobile Content. And, next year, you’ll go from writing content solely for the web to writing content for the web, phones, and tablets. This is not our annual trends blog post. So be thinking about what you want to include. Consolidation.
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| | PAMORAMA
JUNE 30, 2010 Social Media From A to Z: A Glossary
Atom also provides a standard way to export an entire blog, or parts of it, for backup or for importing into other blogging systems. “Blog can also be used as a verb, meaning to maintain or add content to a blog. Box.net : Box.net enables users to organize and view all of their content online in a familiar file and folder structure. But never fear! Bit.ly : Bit.ly
| | WWW.WEB-STRATEGIST.COM
AUGUST 14, 2011 Open Research: A Framework for Social Analytics
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
| | WWW.WEB-STRATEGIST.COM
OCTOBER 3, 2010 The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
Despite the explosion of innovation, expect a Social Business Suite to appear that consolidate many of these features for enterprise buyers] Categorization is crucial in managing this rapidly evolving space It’s very difficult to completely segment this space as many of the vendors cross into multiple categories so I’ve separated it into major function groups.
| | WWW.WEB-STRATEGIST.COM
MAY 13, 2009 50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Turn your blog into a mobile blog site with Mofuse.
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WWW.WEB-STRATEGIST.COM Integrate Social Networks with your Corporate Website with ‘Social Sign On’
| FRIDAY, OCTOBER 1, 2010
these multiple login systems
from all these social networks is cumbersome due to changing APIs, protocols. Social Sign On enables visitors to register to your website using their preferred credentials increasing the opportunity for contextual content
, website engagement, and conversion] Value Statement Social Sign On offers a variety of benefits: Increase conversion rate as users use existing Social Network logins (in a few clicks) rather than filling out long registration pages. Registration pages go away …much to the approval of consumers. Expect more now. MORE >>
BLUE FOCUS MARKETING 2012 #Nifty50 Top Men in Technology on Twitter
| SUNDAY, SEPTEMBER 16, 2012
Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system
that was acquired by Lyris Inc. An award-winning inventor of social technologies and customer services operations, Afshar is considered a pioneer in cloud computing, social collaboration, business intelligence and customer relationship management
(CRM). He is an active participant in social media, author of the popular blog Managing
By Walking Around , a frequent speaker at industry events, and a published author on multiple subjects. MORE >>
WWW.WEB-STRATEGIST.COM List of Social Media Management Systems (SMMS)
| SUNDAY, OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage
them. Solution: As a Result, Social Media Management Systems
are Emerging Like CMS and WMS for centralized website management
, Social Media Management Systems
(SMMS) empower social media teams to manage
multiple distributed social channels from one location –enabling the opportunity to build deeper relationships by being in more places at once. Can Social Media really be managed
in this way??? MORE >>
WWW.WEB-STRATEGIST.COM Brand Monitoring, Social Analytics, Social Insights
| SUNDAY, OCTOBER 3, 2010
More customers, buyers, and consumers are creating content
everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile
+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile
/social is certainly happening at consumer level. They don’t want to end up being trilobites and have become part of a larger system
: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Not here, yet. MORE >>
BRASS TACK THINKING 9 Social Media Topics that Need To Die | Brass Tack Thinking
| THURSDAY, MARCH 25, 2010
Getting More Followers and Fans Unless you can tell me what the hell they’re going to do for you, how you’re going to mobilize
them, and what you’re going to give back to them that makes it worth their while to grant you their attention and continue to give it, who cares? Content
is King. Creating content
is not what wins you the prize. Content
is worth precisely ZERO until it’s being found, consumed, and then used to do something. The Quest for Universal Constants How many people do I need to manage
social media? Not my usual fare. MORE >>
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