Consultant Industry SM2 Social CRM 
Convince & Convert
SEPTEMBER 21, 2010
Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively?
Convince & Convert
AUGUST 18, 2010
But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges.
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