Social Media Research: Interview with Joel Rubinson of ARF - Part I
Diva Marketing Blog
FEBRUARY 23, 2009
Joel Rubinson I have been the Chief Research Officer and head of analytics at a number of big research companies, head of the research practice at a leading marketing and innovation consultancy, and started at Unilever. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.
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