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88% of Twitter Users Follow At Least One Brand

The Realtime Report

The highlights: 60% of Twitter users access the microblogging platform on mobile devices. A whopping 88% of Twitter users follow at least one brand, said Twitter’s vice president of global brand strategy, Joel Lunenfeld, at the IAB MIXX advertising conference last week ( TechCrunch ). there are more than 400 million tweets per day.

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How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Or, let’s say you wanted to see what people were saying about the recent Tiger Woods press conference. And with millions of updates each day, you are going to get a lot of commentary that mentions Tiger Woods but not his press conference. And for a bonus : SEOmoz is conducting a search engine marketing survey.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

One of the ways that Twitter has been used (other than listed above) has been by conferences like South by Southwest (SXSW) and Gnomedex. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

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Tired of All-Hands Meetings? Try an INTERNAL Unconference

Social Media Strategery

Pre-Conference After receiving approval to move forward, we established our “home base&# – a wiki page on our Enterprise 2.0 Post-Conference During the entire Unconference, Tracy Johnson was walking around with a Flip camera asking people for their thoughts on the Unconference. So, how did we do it? Heroes At the Gov 2.0

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

You may find opportunities to host real life events, be them at conferences or whatever else. I love the idea of having customers post photographs of them interacting with products and having casual surveys or quizzes to increase involvement. Growth can be a good thing.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

This makes me wonder about such brands like Dunkin’ Donuts and their Fan of the Week, which they advertise on their wall (still a contest), or Adidas Originals who are currently promoting a survey on the Wall, with the participation being a sweepstakes. I think because he’s Brian Solis he gets away with it.

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