Conference Lijit Skills Social Capital 
Convince & Convert
JUNE 22, 2010
No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.
Convince & Convert
JUNE 23, 2010
They have nimbly created a social “choose your own adventure&# for their consumers, who by the way tend to grab 3 friends and bring them along for the ride. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?
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