Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 30, 2010

The head of their social media program took a week off and invited all the local Twitter people to sit with him at a coffee shop, and really get to know them, then he posted about it on Twitter. I've managed to talk to a large number of my follwership on the phone or met in person at conferences. How can I help you?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

link] #search #online #marketing [link] fury Facebook : Why You Should Use a Content Rationale Report | Blogging and Content Creation | Social Media Consulting… [link] [link] Peg Mulligan’s Blog How to Add Strategic Thinking to Your Content Creation. How can I help you?

Social Media 127

Social Media Strategy Report Buy 127