Direct Marketing Observations

MARCH 19, 2012

mobile subscribers were using almost 40 million tablets, according to ComScore. It’s where your customers, clients and colleagues are going. Need the data to prove it? After less than two years, U.S. In contrast, it took smartphones seven years to reach that level of adoption. need more proof?

comScore 166

comScore Microblogging Posterous Marketing 166

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. The Harvard Business Review takes a look at the rise of the digital CMO. Most users are cross-platform device owners that use different media simultaneously.

Social Media 165

Social Media Tumblr Authentication comScore 165

Socialized

JANUARY 22, 2010

That might be realistic for startups and small companies, but no way would you find the CEO of Adobe in the company’s booth. Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. MySpace Is Where the Young People Hang Out.

Social Media 214

Social Media MySpace Sharepoint comScore 214