article thumbnail

Some Perspectives on Pinterest

Social Media Marketing

Simply stated, the site is a visual bookmarking tool. A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features.

Apparel 167
article thumbnail

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Marketers take note, services like TextMyFans allow you to integrate your social media with this increasing trend. As you consider this trend, as yourself what about your company is interesting to others?

comScore 156