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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Case Studies : These are the B2B equivalent of product reviews. Case Studies : These are the B2B equivalent of product reviews. Social proof is a key component of conversion rate optimization (CRO).

comScore 299
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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

comScore). A2: Great Question: The recent @TrackMaven study says 35% more content is being published by brands, yet engagement is down 17%. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. Bazaarvoice). White noise is the challenge.

UGC 40
article thumbnail

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

comScore). A2: Great Question: The recent @TrackMaven study says 35% more content is being published by brands, yet engagement is down 17%. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. Bazaarvoice). White noise is the challenge.

UGC 40