The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Does this place other retailers at a disadvantage? The solution?
Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Mobile Marketing Statistics on Technology. Mobile Marketing Statistics on Strategy. Source: comScore ).
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The Realtime Report
SEPTEMBER 24, 2012
hours) online every month, according to a new report by comScore. Other popular online activities among European consumers include: 3 in 4 visited a retail site. Download the full comScore report here. The average European consumer spends more than a day (25.9 62% visited a games site.
Social Media Marketing
FEBRUARY 25, 2012
A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. So that's my current view on some of the things happening with Pinterest. What do you think?
Saying It Social
SEPTEMBER 8, 2010
You might be thinking that this is just me and nobody else searches like this – well the statistics will tell you otherwise. That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 eMarketer reports that consumers force retailers to adopt social strategy.
Mindjumpers
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.
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