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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Videos in universal search results have a 41% higher click-through rate than plain text results.

Airlines 210
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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Other athletes followed by tweeting x-rays and circumventing the media by tweeting their own injury reports. If sports news is about reporting the facts, who is in better position than the guy controlling the dribble to present them? He has over 3 million highly engaged Twitter followers. New Careers are Being Forged.

Sports 133
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I Got You vs. I Keep You - The Mobile Brand Crisis

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Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). You got the consumer to find you, download your app and engage.

Mobile 40