Direct Marketing Observations

JANUARY 19, 2010

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. Where to Start?

RFP 159

RFP RFI Social Media Proposal 159

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APRIL 18, 2012

You have to make sure that the agencies you're looking to work with can compete with you (and your competitors) at the levels that you expect. There is no reason for any brand to request that fifteen agencies take part in a RFP process. To keep things "fair" all questions and answers are shared with all competing agencies.

RFP 106

RFP RFI Proposal Compete 106

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APRIL 26, 2011

Both steps are checkbox littered in an attempt to create a balanced playing field for the competing agencies. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. Look for lateral experience. creativity.

RFI 101

RFI RFP Insurance How To 101

Buzz Marketing for Technology

JUNE 27, 2008

• Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). One participant had seven different versions of the same RFP process. • Registering for an online course (list) • Creating a work action plan (table).

Collaboration 100

Collaboration Study Diagrams RFP 100