Twist Image

APRIL 18, 2012

You have to make sure that the agencies you're looking to work with can compete with you (and your competitors) at the levels that you expect. Brands should meet as many agencies as they like and then choose a small few to compete for the business. A lot of these relationships work because it's not about size. Clear scoring.

RFP 106

RFP RFI Proposal Compete 106

Twist Image

APRIL 26, 2011

Both steps are checkbox littered in an attempt to create a balanced playing field for the competing agencies. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. Look for lateral experience. creativity.

RFI 101

RFI RFP Insurance How To 101

Direct Marketing Observations

JANUARY 19, 2010

Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long. From the RFI, you can eliminate roughly half of the prospective vendors on you list. By having this process, you maintain the most negotiating leverage.

RFP 159

RFP RFI Social Media Proposal 159

Buzz Marketing for Technology

JUNE 27, 2008

• Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). • Creating compliance-based processes (diagrams and text doc) • Tracking inventory (printed spreadsheet).

Collaboration 100

Collaboration Study Diagrams RFP 100