How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
The CEO’s message included footage of men sitting in focus groups watching the reality (that part was off screen!). Women who used the product might have been tempted to switch to a competing brand. Even though I’ve had so many years of loyalty to GE, in that moment, I might think, “I never even thought about looking at Samsung.
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